Unified Sales & Distribution Revamp Project

The Sales & Distribution (S&D) Platform Revamp is a strategic initiative to transform Robi’s sales and distribution ecosystem into an agile, data-driven, and future-ready solution. This revamp consolidates key business modules into a single platform, resolves bottlenecks in legacy processes, and introduces automation and enhanced visibility throughout the distribution lifecycle.

Key Responsibilities:

• Led end-to-end technical project management, solution design, and delivery of a nationwide unified sales & distribution platform, serving 1,000,000+ retailers and field users across Bangladesh.
• Designed solution approaches for a modular, microservices-based platform consolidating 5 sales systems, eliminating cross-system redundancies and improving operational efficiency. to support growing business needs.
• Delivered an end-to-end SIM & Recharge Sales Journey, digitizing stock management, activation, and transaction analytics across retailer touchpoints.
• Defined AI-driven use cases, such as GRID-based sales orchestration and target outlet identification for microgeography-based local market visibility.
• Established GEO & territory management with consolidated master data, and designed a centralized role management system with automated provisioning and approval workflows.

Sales Systems Landscape: RedCube Retailer App, Sales Force Automation App (SFA), SIM Biometric Activation (SVS), Commission & Incentive Management (IMS), and Retailer Distribution Management System (RDMS)