Unified Sales & Distribution Revamp Project

The Sales & Distribution (S&D) Platform Revamp is a strategic initiative aimed at transforming the existing sales and distribution ecosystem to enable agile, data-driven, and future-ready operations. This revamp consolidates critical business modules into a single platform, addresses legacy process bottlenecks, and introduces automation and enhanced visibility across the distribution lifecycle.

Key Responsibilities:

• Drove technical project management, implementation, and delivery of a unified Sales & Distribution platform for Robi and Airtel BD, enabling seamless recharge and activation journeys, supported by improved transaction visibility, monitoring, and reporting for 350,000+ retailers and field users nationwide.
• Designed solution approaches for the end-to-end revamp and unification of S&D platforms into a modular, microservices-based unified architecture.
• Defined structured AI-driven use cases to enable intelligent recommendations, such as target outlet identification and activation prediction models to support data-driven sales planning and execution.

Sales Systems Landscape: RedCube Retailer App, Sales Force Automation App (SFA), SIM Biometric Activation (SVS), Commission & Incentive Management (IMS), and Retailer Distribution Management System (RDMS)