Uberization Platform

Project information

  • Category: Sales & Distribution
  • Owner: Robi Axiata PLC
  • Project value: ~7 million BDT
  • Project date: 2026

Sales Driven Uberization Platform

The Uberization Project is a digital order-orchestration and fulfillment platform for SIM and Robi WiFi devices. Customers place orders through Robi's digital channels. The orchestration layer validates real-time inventory and delivery feasibility, then routes orders to the appropriate fulfillment platform for optimal delivery. Field delivery resources complete the fulfillment.

Key Responsibilities:

  • Led technical sprint planning, project management, and solution design for an Uber-style digital order orchestration and fulfillment platform for SIM and WIFI. Oversaw validation of real-time inventory and delivery feasibility, supporting the entire customer journey from acquisition to delivery and after-sales support.
  • Delivered a centralized Survey Management portal enabling dynamic survey creation, targeted distribution to customer segments, and automated feedback collection across 10+ service channels.
  • Delivered a reporting portal offering daily survey statistics, customer sentiment analysis, and actionable insights to support data-driven CX decisions..
  • Supported project rollout across digital, sales, distribution, and field teams.