Robi and Cirkle (formerly Airtel BD) Corporate Websites Revamp Project

The objective is to revamp the Robi and Cirkle (formerly Airtel BD) corporate websites to deliver a seamless, engaging, and accessible experience for users on all internet-enabled devices. The new websites will feature high-quality UX/UI design and serve as the primary digital touchpoint for non-Robi customers, enabling them to explore both brands and easily convert through SIM services. The websites will also drive revenue by offering a comprehensive range of telco products, including pack purchases, recharges, and other services.

Key Responsibilities:

• Led technical project management, sprint planning, and solution architecture design for dual-brand, user-focused corporate website revamps, positioning both platforms as the main digital acquisition channel for Robi and Cirkle (formerly Airtel BD) customers.
• Defined solution strategies for cross-platform API integration with billing systems, payment gateways, and the Digital Self-Care Portal, supporting end-to-end revenue generation for data packs, recharges, and value-added services.
• Designed a microservices solution on Kubernetes with CI/CD pipelines, enabling automated testing, continuous delivery, and high-availability deployment.
• Positioned both websites as the primary SIM acquisition and conversion touchpoints, supporting new customer onboarding through telco service journeys.