Robi & Airtel BD Corporate Websites Revamp Project
Project information
- Category: Digital Transformation
- Owner: Robi Axiata PLC
- Project value: ~7.4 million BDT
- Project date: 2025
- Project URLs: Robi Corporate Website, Airtel BD Corporate Website
Robi & Airtel BD Corporate Websites Revamp Project
The goal is to revamp the Robi and Airtel BD Corporate Websites, providing customers in and out of Bangladesh with a comprehensive array of services by providing a seamless, engaging, and accessible experience for users across all internet-enabled devices. The new websites features a high-quality UX/UI design and will serve as the first digital touchpoint for non-Robi customers, allowing them to explore both brands and seamlessly convert to customers through SIM services on the website. The websites also drives revenue by offering a comprehensive range of telco products, including pack purchases, recharges, and other services.
Key Responsibilities:
- Spearheaded end-to-end technical project management, sprint planning, and implementation of brand-wise, user-centric websites for Robi Axiata's dual telco brands (Robi & Airtel), establishing the primary customer engagement platform.
- Led DevOps initiatives to architect and deploy a scalable microservices-based solution on Kubernetes, enabling automated testing, code quality analysis, and continuous delivery through CI/CD pipelines.
- Defined the solution approaches for cross-platform API integrations with convergent billing systems, payment gateways, and the Digital Self-Care Portal, enabling revenue generation through a comprehensive portfolio of telco products and value-added services.