Axentec PLC Corporate Website Revamp Project

Axentec PLC previous corporate website suffers from outdated UI/UX and poor SEO visibility, along with low traffic, high bounce rates, and a lead conversion rate < 1%. The website failed to act as a business enabler.

Therefore, a project was initiated to completely revamp the Axentec PLC Corporate Website with a focus on building a modern, scalable platform with improved UI/UX, SEO optimization, client engagement features, and integrated lead-generation capability, with modern up-to date IT technologies and architecture. This initiative aimed to strengthen Axentec's digital presence and improve customer acquisition aligned with their business growth goals.

Key Responsibilities:

• Led the sprint planning, technical project delivery, and rollout of a lead-generation focused, action-driven digital platform for Axentec PLC.
• Led DevOps initiatives to design and deploy a cloud-native, scalable, microservices-based architecture on Robi Cloud, supported by Kubernetes orchestration and automated CI/CD pipelines.
• Defined the solution approach and implementation of a dynamic CMS framework to enable business teams to rapidly publish and manage interactive content.