Axentec PLC Corporate Website Revamp Project

Axentec PLC’s previous corporate website had outdated UI/UX, poor SEO visibility, low traffic, high bounce rates, and a lead conversion rate below 1%. It did not support business objectives.

To address these issues, a project was launched to fully revamp the Axentec PLC corporate website. The new platform focuses on modern UI/UX, enhanced SEO, client engagement features, integrated lead generation, and up-to-date IT architecture. This initiative is designed to strengthen Axentec’s digital presence and support customer acquisition in line with business growth objectives.

Key Responsibilities:

• Led sprint planning and technical delivery for a lead-generation digital platform to increase customer acquisition and cross-sell within Axentec's enterprise services portfolio.
• Led DevOps initiatives to design a cloud-native microservices architecture on R-Cloud using Kubernetes orchestration and CI/CD pipelines..
• Delivered a dynamic CMS for rapid creation and management of interactive content modules, including case studies, brochures, and contextual promotions, to support lead capture and upsell initiatives.